Staying relevant, providing value, connecting with members and customers – do these challenges sound familiar to you and your organization? Promotional Products Association International (PPAI) was thinking through these goals. Leadership had sensed that PPAI’s relationship with members wasn’t very “sticky.” Members might pay dues so they could gain an education at tradeshows or
Written by Stephanie Cinque on July 24, 2018 at 8:20 AM Your annual event might be looming, or it might be a year away – wherever you are in the planning, it can feel like you’re stuck in a crazy-making cycle. The good news is, if you have an online community, you’ve got access to a tool that
Written by Sara Maloney on July 19, 2018 at 8:16 AM Everyone uses email. Not everyone loves email, but everyone uses it today nonetheless. Why? Because it’s the main way we receive valuable communications. But, how many times a week do you scroll through your inbox and think, "Why am I receiving emails about something completely irrelevant to me?"
Written by Elizabeth Bell on July 26, 2018 at 8:20 AM When was the last time you saw a commercial that made you cry? Maybe it was one of those gems during the Super Bowl, or maybe you’re not the crying type – either way, what’s the secret behind these stirring commercials? When you think about it,
3 Customer-Focused Benefits of an Online Community Written by Eversley Sifontes | @EversleyRS on August 7, 2018 at 7:47 AM Listening to your customers can be both the easiest and most challenging things to do at the same time. While happy customers don’t always sing your praises, those with complaints tend to voice them loud and clear. We’ve all
Written by Elizabeth Bell on July 31, 2018 at 8:05 AM The donor experience is changing, and nonprofits need new strategies to amp up their fundraising. The bad news is that fundraising is getting tougher. Why? Well, although the amount given is growing, there are less donors to go around. According to Blackbaud’s recent report, every
Nulla ut urna eu lacus bibendum pellentesque. Pellentesque sodales tincidunt lacus, id lacinia elit efficitur eget. Vivamus molestie mauris eu sem elementum, vitae pellentesque purus varius.
Donec finibus sit amet orci eget ultricies. Praesent posuere ante ut erat fringilla, vestibulum placerat metus mattis. Aenean dictum vitae nisl nec tempor. Proin varius turpis ut sem porttitor varius. Sed aliquet mi at libero ultrices consectetur. Vivamus egestas, metus quis egestas egestas, tortor justo pharetra diam, et dapibus massa nibh dapibus risus. Sed ut